Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.
As men and women age, many find it difficult to complete everyday activities without assistance. Things like showering and dressing become increasingly difficult while daily tasks, such as cooking and cleaning, may seem impossible. Others may struggle to get around or remember clearly, causing them to be at risk for falls or wandering. If your…
Everything your Granny told you about assisted living? Forget it!
Living It Up – Late In Life!
From early retirement right up to the pulling of the plug, 21st Century seniors are partying like it’s 1969. Imagine: no work, no pregnancy and a full array of Medicare-subsidized pharmaceuticals.
What can you do when your mom or dad won’t accept needed assistance?Your mother resists in-home helpers, insisting you can wait on her. Your frail father won’t stop driving. Your aunt denies the need for a personal care aide, in spite of her unwashed hair and soiled clothes. Your grandmothe