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People Are Scared of Senior Living . . . Not So Fast

We are all scared to death of what the COVID-19 pandemic is doing to the reputation of senior living. We have it completely wrong.

A Caring Leader in a Time of Crisis

A woman who puts innovative service to humankind before all other concerns. As it turns out, that’s good business practice as well.

The Chicken Door

On a trip to Disney World with my kids, I discovered the Chicken Door to avoid humiliation. What a brilliant idea. If only real life had them.

Avoid These 4 Stock Photo Mistakes at All Costs

A lot of time plowing through a lot of awful images to get to some not-quite-as awful.If I sound jaded, I am. I really hate stock photos.

The Key To Solving the Senior Living Image Problem in the Face of COVID-19: Rock N Roll

There are, nearly a dozen different initiatives being implemented or planned to improve the image of senior living. I’ not sure it’s moving the needle.

Virtual Reality Delivers Magical Moments to Senior Living Residents

A social connection tool that helps residents mitigate loneliness and strengthen family relationships by experiencing the endless possibilities of VR.

Benefiting from Disruption: Opportunity Beyond Age Segregation

What industries might have access to the needed capital and stand to benefit from acting as a disrupter of age-segregated housing?

Grim Statistics – Is There Hope?

A LeadingAge document that came across my desk today ends with an urgent plea for action on 5 fronts . . . So what’s next? How do we thrive?

Is Your Team Suffering From ‘Pandemic Brain’?

Anyone else out there having trouble focusing? Feeling forgetful. Not getting work done? No doubt you’re suffering from Pandemic Brain. It’s a real thing.

3 Critical Actions to Make Black Lives Matter in Your Community

Takeaways from SLF’s Conversation on Race with Ayana King to highlight the Black experience and explore diversity issues in senior living.

Is COVID-19 Making You Self Destructive?

Things are so emotionally charged, particularly in the heightened political environment we live in. There is zero upside to negative posts.

These New Findings Will “Virtually” Help You Sell Better

This virtual tool can help improve the marketing response of communities to better relate and connect with today’s prospective residents.

37 Ways to Make Your Sales Efforts Ignite!

Want to up your sales game? Here are 37 quotes from senior living marketing experts demonstrating 37 years of wisdom. to get you started.

Family Village Living: Opportunity Beyond Age Segregation

Life in the 21st is more harried with two-income families, remote work, childcare, and aging parents. There’s opportunity in these developments.

Using This Platform Will Give You the Operating Metrics You Need Every Day

More than ever, teams are working from a variety of locations and communicating virtually. As a result, their technology has to be more than tried and true.

A Movement to Get Behind and Get Your Voice Heard!

Who isn’t frustrated by the bad (and unfair) rap senior living communities have gotten because of COVID? Your voice can now be louder and clearer.

Opportunity Beyond Age Segregation

It’s a seldom mentioned truth that senior living is one of the few industries that is still allowed to discriminate. Is that changing?

Training Is Key to Ensuring Your Technology Investment Pays Off

The costs of neglecting training can be high: unrealized business goals; efficiency and productivity gains that never materialize and employee frustrations.

Hey LeadingAge, AHCA/NCAL, Argentum, and ASHA — Come Up with A Plan

I am fearful that this will be dismissed as criticism and a lack of appreciation for all that these organizations have done. Trust me, I am watching.

Why Signature Dumped Their Agency Staffing Model

They’re qualified, eager to work, and would love to be part of your on-demand staffing pool. But there’s a problem. You don’t even know they’re out there.